June 22, 2012 -
Yesterday, BiometricUpdate.com reported that CLEAR fast-pass lanes have returned to San Francisco International Airport, and today, CLEAR has expanded its service to Dallas/Fort Worth (DFW) international Airport.
It is considered an innovative biometric technology where member passengers can breeze through security in less than five minutes by putting their fingers on a scanner for identification.
Among the three international airports already using CLEARlanes – Denver, Orlando and San Francisco – the solution has saved members more than 18 million minutes with more than 600,000 times it has been used.
It is of no surprise to have CLEARlanes present at Dallas/Fort Worth. Customer satisfaction has become the focus of DFW airport and renovations in some parts are still ongoing. With its biometric technology, CLEARlanes has enhanced passenger experience. Jeff Fegan, CEO for DFW said: “Adding the capability to speed up the security screening process is a frequent request we get from our customers. Implementing CLEAR at DFW is one way to speed up the process while continuing to ensure safety and security.”
At DFW, member passengers can take advantage of CLEARlanes located at Terminal E which serves Alaska, Delta, Frontier, JetBlue, Spirit, United, US Airways and Virgin America. It is perceived that having CLEARlanes will improve efficiency throughout the airport. Moreover, as fewer personnel are needed to man the counter, there will be more customer service agents going around and assisting travellers, which makes the airport more friendly to its clients.
CLEAR CEO Caryn Seidman-Becker is excited in bringing CLEAR’s biometric platform to Dallas and Fort Worth. “DFW is a valuable addition to CLEAR’s growing network of airport partners,” she said. “The addition of CLEAR demonstrates DFW’s commitment to enhancing security and the airport experience, solidifying DFW’s position as an industry innovator.”
In her words, CLEAR’s Safety Act Certified technology has alleviated one of the great bottlenecks in travelers’ lives – while at the same time enhancing homeland security. It offers the “much-needed speed and predictability” to traveling. To date, about 200,000 fliers have enrolled in the CLEAR program and the number is expected to grow.
At a cost of $179 for one year with unlimited use, CLEAR members can save a lot of time. They will no longer be required to stop at points, present boarding passes and IDs to identify themselves, empty their carry-ons to check for liquids and laptops and putting them on conveyor belts for X-ray scans. Instead, they will simply be asked to present their fingers at designated CLEARlanes for identification and once identified, they can breeze through security.
For CLEAR members who want to add their spouse or significant other, an additional $50 is asked for Family Plan. Children under 18 can use CLEARlanes for free as long as they are accompanied by an adult member.
Would you be willing to pay to use CLEAR or a similar service when you travel?