September 28, 2012 -
Salmat, a communications business company, is unveiling its new “Reach” platform for its contact center clients.
Salmat has signed up more than 650,000 users for its voice biometrics technology solution and the number is growing at a rate of more than 50,000 new users a month.
Salmat started its contact center business in 2005. Since then the company has invested more than US$30 million in the technology.
The company, through its contact centers, handles 100 million calls a year. The company generates US$823 million in revenue, with a quarter coming from its contact center operations.
Reach, unlike other cloud contact services, has also integrated social media among its contact modes. Through the technology, social networks have now become a viable means to communicate to clients. Market research however shows that 96 percent of contact centers do not utilize social networking.