September 6, 2012 -
The Kaba Group, a Swiss-based security firm that provides biometric offerings, has launched a new division that will combine sales, marketing, product management, and support operations throughout the Americas.
The combined operation will now be known as Kaba Access and Data Systems (ADS) Americas and its aim will be to enhance customer-centric solutions, and to provide an extensive portfolio of products and unmatched levels of service across many vertical markets, including retail, financial, healthcare, banking and government.
“The implementation of this new go to market strategy is key to the growth of our company throughout North and South America,” states Carl Sideranko, COO, Kaba ADS Americas. “By focusing on the market segment, rather than individual products, we can offer our customers a broader range of solutions.”
Through this realignment all Kaba brands including Kaba, LA GARD, Simplex, E-Plex and e-Data, will be managed through a single brand strategy.
The product brands comprise six product groups within the access control area, which offer a wide range of customer tailored security needs; cylinder and locks, access management systems, workforce management systems, physical access systems, multi-housing products, and safe and container locks.
Kaba’s products utilize the latest technologies including remote access, biometrics, wireless and GPS.
Do you think the company’s reorganization yield better sales?