Psychemedics and TruTouch announce US sales agreement for optical alcohol detection and biometric verification system

February 28, 2013 - 

Psychemedics Corporation, and TruTouch Technologies, Inc have announced that they’ve signed an agreement to market TruTouch’s rapid optical alcohol detection and biometric test in the United States.

TruTouch’s detection system is marketed primarily as a workplace sobriety assurance tool. It uses an optical based infrared sensor that measures alcohol consumption. Alcohol measurement is performed by transmitting light into the skin via contact with an optical touch pad. The collected light is analyzed to determine the tissue alcohol concentration. According to the company, this costs a fraction of the price of breath or blood alcohol testing and allows for reliable self-administration.

This device also features biometric verification capabilities, through a process of analyzing tissue properties, including dermal hydration, collagen density and layer thickness.

“Psychemedics is the clear industry leader in testing for drugs of abuse using hair,” Dr Richard Gill, President and CEO of TruTouch Technologies said. “Their technological leadership is clearly established with their patented hair test for drugs of abuse — and their market leadership is established by serving over 10% of the Fortune 500 from a wide-variety and cross-section of businesses as the world’s largest provider of drug testing using hair analysis.  This partnership will allow us to bring our solution quickly and effectively into the many businesses that have to face the challenges and repercussions of alcohol use and consumption in their business operations.”

Reported previously in, other methods for measuring alcohol consumption and sobriety have come to market recently. The University of Patras in Greece is developing a technology which measures multiple points on the face to determine sobriety. Specifically, the system reads heat levels and converts these heat signatures into an algorithm for comparison to other regions of the face.

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About Adam Vrankulj

Adam Vrankulj is an editor for His background consists of online news writing, editing and content marketing. Adam has written for, BlogTO and was the editor and curator for the nextMEDIA and CIX Source publications. He has a degree in journalism and is passionate about science, technology and social innovation. Contact Adam, or follow him at @adamvrankulj