Natural Security releases new privacy rules and guidelines

May 8, 2013 - 

Natural Security has released new privacy rules and best practice guidelines, following recent consumer trials in France and with San Jose University.

“It is imperative that anyone implementing biometric authentication technology maintains the privacy and security of the end user at all times. One of our key differentiators is that no personal or biometric information ever needs to be stored anywhere other than on the user’s own device. Therefore, authentication will only work if they have that device on them at the time. This prevents the information being misused — a commonplace fear for people concerning biometrics — even if the device is lost or stolen,” Cedric Hozanne, CEO at Natural Security said.

According to the company, these latest rules set out guidelines for the data controller in a business surrounding type of data, access to data, data storage, traceability and the security of data. Those interested in attaining a full copy of the new rules can email the company at

“We wanted to make our privacy rules as simple as possible so the technology and user’s privacy is even more robust, it’s really something we believe should be industry standard. There is a lot of very technical terminology related to biometrics and authentication so we’ve outlined our definitions of key terms, as well as the rules,” Hozzane said.

In regards to Natural Security’s recent consumer trials, as reported previously in, the company’s test at San Jose University involved a partnership with dining services in Spartan Shops and is an access control system.

Last year, the company announced a partnership with Discover Financial Services to experiment with the company’s touchless biometric solutions.

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Adam Vrankulj is an editor for His background consists of online news writing, editing and content marketing. Adam has written for, BlogTO and was the editor and curator for the nextMEDIA and CIX Source publications. He has a degree in journalism and is passionate about science, technology and social innovation. Contact Adam, or follow him at @adamvrankulj