TruTouch announces fresh distribution agreements

May 22, 2013 - 

TruTouch Technologies has signed several international distribution agreements to market TruTouch’s rapid optical alcohol detection and biometric verification product.

Specifically, Asist Ic ve  Dis Ticaret A.S (Turkey), Business Incubation (Scandinavia and Middle East), B.S.N. Srl (Italy), CMM Tech (Australia), Drug Detection International (South Africa), Global Safety Group (Kazakhstan), Nal Von Minden (Germany), Now Group (UK, Ireland, Benelux), SIMS-2 (Russia) and TD Norte (Mexico) will now commercialize TruTouch’s solution.

The solution, which the company says can be used both for workplace sobriety and workforce management, uses an optical-based near infrared sensor that measures alcohol consumption. Using the same fingerprint sensor, this solution can also verify the identity of users.

“We are very excited to bring on board Now Group UK Ltd, Drug Detection International and our many other distributors,” Richard Gill, the company’s President and CEO said. “These partnerships are allowing us to expand and bring our solution quickly and effectively into the many countries they represent, ensuring that companies minimize the challenges and repercussions of alcohol use and consumption in their business operations. With the efforts of these companies we have had a rapid start to our global commercialization efforts.”

Reported previously in BiometricUpdate.com, TruTouch also recently signed an agreement with Psychemedics Corporation to market the alcohol detection and user verification solution in the United States.

Other methods for measuring alcohol consumption and sobriety have come to market recently. The University of Patras in Greece is developing a technology which measures multiple points on the face to determine sobriety. Specifically, the system reads heat levels and converts these heat signatures into an algorithm for comparison to other regions of the face.

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About Adam Vrankulj

Adam Vrankulj is an editor for BiometricUpdate.com. His background consists of online news writing, editing and content marketing. Adam has written for CBCNews.ca, BlogTO and was the editor and curator for the nextMEDIA and CIX Source publications. He has a degree in journalism and is passionate about science, technology and social innovation. Contact Adam, or follow him at @adamvrankulj