June 5, 2013 -
Emotient, which specializes in facial expression analysis, and iMotions, an eye-tracking and biometric software platform company, have announced that Procter and Gamble, The United States Air Force and Yale University are its first customers for a newly integrated platform that combines facial expressions recognition and analysis, eye-tracking, EEG and GSR technologies.
According to the companies, the new cobmbined solution is designed for usability research, market research, neurogaming as well as academic and scientific research.
As a part of the agreement between the two companies, Emotient’s emotion recognition solution will be fully integrated into iMotions’ Attention Tool, an eye-tracking biosensor software platform for research and usability.
“The whole is definitely greater than the sum of the parts with the integration of these technologies, and by combining four key sensors into a single platform, the depth of discovery will be infinitely greater,” Ken Denman , CEO, Emotient said. “Both Emotient and iMotions have deep roots in the academic and market research sectors. By combining sensors into a fully integrated solution, the two companies are delivering a comprehensive, easy-to-use and cost-effective solution. We are thrilled with early customer responses to the integrated platform.”
According to the company, over the last five years, more than 130 universities have deployed the academic version of Emotient’s Computer Expression Recognition Toolbox.
“We see a growing customer demand for an easy to use platform that enables multi Bio Sensor research. The Attention Tool platform already today supports eye tracking, EEG and GSR and by adding Facial Expression analysis researchers are given new opportunities to gain valuable insights” said Peter Hartzbech, Founder & CEO, iMotions. “We chose to partner with Emotient because of their deep expertise based on decades of research in the area. The addition will further strengthen our Attention Tool’s position as the most comprehensive eye tracking research platform available in market today for scientific research, marketing research, usability and gaming.”
Emotient’s Facet SDK provides the ability to track and analyze the emotional responses of users in real-time, detecting and tracking expressions of primary emotion, as well as overall positive, negative and neutral sentiments and blended composites of two or more emotions. FACET delivers critical facial expression data, analysis and insights that can be leveraged by technical enterprises and market research firms to provide valuable and actionable insights. The FACET SDK was developed using machine-learning methods to high-volume datasets that are carefully constructed by a team of Facial Action Coding System (FACS) certified behavioral scientists.
iMotion’s Attention Tool platform allows research to set up large market research or scientific research studies. The platform is today applied by for an example Procter and Gamble, TNS and many universities such as Yale, Purdue, Arizona State, George Washington and others.
iMotion is currently accepting pre-orders for the integrated Attention Tool platform with Emotient’s FACET SDK. The combined solution is expected to be generally available in summer 2013.