LaserLock looks to facial recognition for new identity verification system for internet gaming

June 4, 2013 - 

LaserLock Technologies has developed a solution, which includes biometrics, to verify the age of players on internet gaming platforms.

As internet gaming has now become legal in Nevada, New Jersey and Delaware, with other states expected to follow, companies are increasingly faced with the challenge of establishing virtual identity verification processes to enforce underage restrictions and other ethical gaming issues. LaserLock’s system, through its VerifyMe platform, uses geo-location tracking as well as facial recognition via webcam for player verification.

According to the company, this new system also includes ethical gaming features that allow players and casinos to monitor for and prevent excessive gambling.

“Verifying a player’s identity is a simple process in a casino, but has become a major hindrance for legislators looking to legalize Internet gambling,” Neil Alpert , President of LaserLock Technologies said. “In an online environment, the risks for fraud increase dramatically as there are few ways to truly verify identity, age or location. LaserLock’s patented technology brings Internet gaming companies a solution that lowers that risk substantially by verifying a player’s identity each time they play and by providing an ethical component that protects the user.”

The successfully tested prototype solution is currently being tested by Internet casinos.

“This platform is one of several potential game changers for LaserLock,” Michael Sonnenreich , Chairman of the Board said. “The future will see more states legalize online gaming and LaserLock’s solution is all encompassing and ensures the security and safety of internet gaming that lawmakers, casinos and the public all demand.”

Reported previously, LaserLock filed a provisional patent application for a Characteristsic Verification System in February which outlined a system using smartphones to simultaneously identify counterfeit products and protect against fraud. This system also featured the use of the company’s VerifyMe platform.

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About Adam Vrankulj

Adam Vrankulj is an editor for BiometricUpdate.com. His background consists of online news writing, editing and content marketing. Adam has written for CBCNews.ca, BlogTO and was the editor and curator for the nextMEDIA and CIX Source publications. He has a degree in journalism and is passionate about science, technology and social innovation. Contact Adam, or follow him at @adamvrankulj