June 4, 2013 -
Nexus Smart Pay has announced that the Summer Nights festival has adopted the company’s unique biocryptology payment system for select beer vendors at the music festival, and expects more vendors to come on board as the season progresses.
Summer Nights is a regular Thursday night get-together and music festival in Rapid City, South Dakota.
According to Nexus Smart Pay, it is the world’s first loyalty program that uses a biometric-based payment system at every point of sale in its merchant network. “With the entry of your birthdate and a scan of your finger, you can now carry out purchase transactions at retail businesses,” says a statement from the company.
Biocryptology is able to read into layers of the skin using radio frequency and the company suggests it further protects against identity theft as fewer forms of identification are needed to be carried on a person and the system operates in a highly-secure, closed and uniquely encrypted environment.
“We’re excited to be the first merchants in the world to offer this type of payment system,” Bob Fuchs, Managing Partner of the Firehouse and Wobbly Bobby – two of the first Summer Night vendors to offer the new system – said. “Having the ability to offer this service to our customers will help us create loyalty to our businesses, while also providing the advantage of convenience. This is a really unique opportunity for us all.”
Reported previously, The South Dakota School of Mines & Technology pilot tested the system earlier this year at two locations on its campus.