Biometric Advertising to present facial recognition system at Advertising Week 2013

Dublin-based startup Biometric Advertising has announced that it will present its flagship facial recognition system BrandReponse at Advertising Week 2013, currently taking place in New York City.

According to the company, BrandResponse is aimed at advertisers and brand managers for shoppers both in retail and online settings. The system uses anonymous facial recognition and delivers instant consumer feedback on brand sentiment.

“The next frontier in brand positioning and advertising will focus on immediate, real time analysis on consumer sentiment,” Co-founder and senior developer Patrick Linsmore said. “BrandResponse immediately analyzes consumers’ reaction to brand messages and sends complimentary ad messages or new brand suggestions.”

Facial recognition is increasingly being used my marketers and advertisers as a way to target ads to users. Reported previously, Microsoft has confirmed that the Xbox One will feature targeted ads, using facial recognition and the device’s Kinect camera.

Also, Coca-Cola and Unilever are now using a facial recognition and facial coding system to measure the effectiveness of their ads.

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