Scosche Industries and Valencell to launch biometric fitness monitoring products at CES 2014

Valencell announced a licensing partnership with consumer accessories company Scosche Industries to launch biometric fitness monitoring products in 2014.

The products will be based on Valencell’s PerformTek Precision Biometrics, a sensor technology that measures and analyzes real-time fitness biometrics like blood flow and physical activity level.

Based in North Carolina, Valencell holds 10 patents that cover measuring fitness biometrics through wearable technology.

“We’re in a unique position in the marketplace as we help manufacturers bring highly accurate fitness monitoring products to market quickly and efficiently,” Valencell President Dr. Steven LeBoeuf said. “Scosche has been a trailblazer in the space. We’re confident our collaboration — adding the high-precision biometrics provided by PerformTek to Scosche’s product design — will be a hit with consumers.”

Valencell and Scosche will be at CES 2014 to launch the wearable technology and provide demonstrations at their booths. At last year’s show, Valencell showcased earphones that measured fitness biometrics.

“The mobile fitness market is an enormous growth opportunity for Scosche,” Kas Alves, executive vice president of Scosche Industries said. “Valencell’s extensive research on the PerformTek sensor technology will enhance our best-in-class line of fitness monitoring products ultimately helping consumers achieve their fitness goals.”

Valencell provides a three-part PerformTek licensing package to companies like Scosche that includes sensor design, a DSP chip with biometric firmware and an API for partners to develop mobile fitness applications.

Real-time fitness tracking applications have become more popular, but a recently published report by Club One Inc. found that users who tracked personal wellness data self-reported no statistically significant change in health or energy level.

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