AGNITiO kicks of new branding campaign for voice biometrics

December 6, 2013 - 

AGNITiO has announced a company re-branding exercise, as well as the roll out of a new website.

The new branding strategy, called Voice iD, is said to more accurately describe the category of voice biometrics in which the company specializes.

AGNITiO’s vision encompasses comprehensive adoption of Voice iD in mobile devices – including smartphones, tablets and wearable devices. With consumers’ continued frustration with typing passwords and PINs, 58% forgetting their online passwords, and the universal, hands-free accessibility and convenience of the spoken word, the company says Voice iD will simplify mobile login and make transactions faster.

“With Apple’s introduction of the Touch ID feature in the iPhone 5S, consumers have awakened to new ways of authentication,” Emilio Martinez, AGNITiO CEO said. “Voice iD may be the easiest method, complementary to Touch ID, yet faster to deploy. The AGNITiO Voice iD software engine can be immediately added to any device, platform or application, which allows for rapid ecosystem adoption. Soon consumers in a variety of scenarios will identify themselves with their unique voiceprint, in any language, electronically or by phone in a variety of scenarios.”

According to a recent report on the voice verification market, the market is in its nascent stages of development, but growth is anticipated as voice biometrics and speech recognition become more widely used.

In addition, the Biometrics Research Group has noted that mobile devices are expected to drive the bank adoption of voice biometrics, and has also pinpointed that Asia is expected to lead the growth in biometric banking applications.

BiometricUpdate.com recently took a look an extended look at voice biometrics as a modality, including some early examples, as well as an exploration of potential developments and innovations. Read the full feature here.

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About Adam Vrankulj

Adam Vrankulj is an editor for BiometricUpdate.com. His background consists of online news writing, editing and content marketing. Adam has written for CBCNews.ca, BlogTO and was the editor and curator for the nextMEDIA and CIX Source publications. He has a degree in journalism and is passionate about science, technology and social innovation. Contact Adam, or follow him at @adamvrankulj