Precise agrees to retroactive price reduction on Tactivo reader for US Mobile Operator

December 18, 2013 - 

Precise Biometrics has just announced that it has agreed to a retroactive price reduction for the Tactivo, with an unnamed U.S. mobile operator.

According to the company, this will hurt Precise’s sales for the fourth quarter, by approximately US $300,000 (SEK 2 Million).

“We lowered the price of Tactivo during the year as a result of ongoing market analyzes (sic) and discussions with our partners,” Håkan Persson, acting President and CEO of Precise Biometrics said. “Our largest Tactivo customer so far, has now also received their share of the price reduction. We continue to see great potential for Tactivo on the US market. We receive positive signals from customers and partners there.”

Reported previously, Precise Biometric’s board found it necessary to hire a new chief executive in order to increase growth, and replaced Thomas Marschall last month, in November 2013. Persson will sit at the helm of the company temporarily as the board searches for a permanent replacement.

Earlier in the year, in October, Precise Biometrics issued an update for its third quarter and boasted the success of a licensing agreement with Fingerprint Cards.

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About Adam Vrankulj

Adam Vrankulj is an editor for BiometricUpdate.com. His background consists of online news writing, editing and content marketing. Adam has written for CBCNews.ca, BlogTO and was the editor and curator for the nextMEDIA and CIX Source publications. He has a degree in journalism and is passionate about science, technology and social innovation. Contact Adam, or follow him at @adamvrankulj