January 22, 2014 -
Innerscope Research has announced the launch of Sensus – an integrated consumer neuroscience kiosk, aimed at market research applications.
According to the company, the new kiosk integrates biometrics, eye-tracking and facial coding, combined with self-report measures, which it says provides a way to glean comprehensive insights from consumers.
“By including this unique combination of technologies, Sensus offers the best opportunity for clients to enhance communications in order to increase the probability or purchase behavior,” Carl Marci, Innerscope co-founder said.
Sensus uses patented algorithms to measure emotional engagement via the integration of core biometric sensors, which includes skin conductance, heart rate, respiration and more. The platform also integrates solutions to measure and collect eye-tracking, facial coding and self-report data.
Off the bat, Sensu kiosks are available for studies in Boston, Chicao, Orlando and Los Angeles. Additional national and international markets are scheduled to be available in 2014.
“Innerscope has brought together world class solutions in order to provide clients with the most robust and comprehensive data available,” Barbara Barclay of Tobii technologies, the eye tracking provider for Sensus said. “We are very excited to be included among these solutions and to have the opportunity to provide clients with data from Tobii’s eye tracking technologies.”
Reported previously, Innerscope recently appointed former Neilson media researcher Bill Moult to the company’s CEO post.