January 21, 2014 -
NXT-ID has said that it will team up with students at the John F. Welch College of Business at Sacred Heart University to assist in the marketing to roll out its biometric wallet product – the Wocket.
According to the company, in the initial phase of the project, students will research the market, the compettion and consumer trends related to the Wocket. The second part of the project will be primary research on the product, possible marketing positions and pricing, as well as in the final stage, live on-campus testing.
NXT-ID presumably won’t be relying solely on this project with marketing students to launch the Wocket, as the company has been making regular announcements about its launch since last year.
“We are delighted to be announcing this collaboration with the John F. Welch College of Business,” said Gino Pereira, CEO of NXT-ID said. “It is particularly relevant as one of our initial target group of customers for the Wocket are college students and campuses where there is a unique combination of open loop and closed loop payment systems combined with a particular need for security with access control to buildings.”
Reported previously in BiometricUpdate.com, late last year, NXT-ID ported its voice algorithm over to the Wocket.
“We are looking forward to working with Nxt-ID and their innovative technology,” Kwamie Dunbar, assistant professor of Finance at the John F. Welch College of Business said. “This gives our students the type of real life hands on experience that the College prides itself on.”