Animetrics launches facial recognition API for commercial licensing

March 25, 2014 - 

Animetrics has just released its first API for commercial licensing.

The new API, called FaceR, gives developers to ability to write programs based on Animetrics’s facial recognition technology. According to the company, the FaceR API will yield advanced facial recognition apps in the commercial and enterprise markets. Animetrics says this is its first foray into the commercial space.

The new API provides the critical functions for face detection, facial features detection and 2D to 3D pose correction. Animetrics currently holds the patents on 2D to 3D post correction and model creation. Future releases of the FaceR API will offer more 3D facial capabilities including access to the actual 3D model.

According to the company, the FaceR API operates in the Animetrics cloud and is offered as a service. The first 1,000 transactions per month are free, after which tiered pricing levels are activated. See the company’s website for more information on pricing.

“Our goal is to extend the reach of our facial recognition capability beyond our core markets, enabling partners to leverage our assets to build innovative products while at the same time making our core technology more pervasive in the marketplace,” Paul Schuepp, Animetrics President and CEO said. “There is an unmet need in the marketplace for accurate, powerful face recognition APIs. We will give developers access to our facial biometric technology to drive development of creative applications worldwide.”

The 2D to 3D technology, a cornerstone of Animetrics’ ForensicaGPS product for law enforcement, takes a flat 2D image and converts it to a 3D model. Animetrics 2D to 3D patented technology uses computational anatomy mathematical algorithms to create 3D facial biometric information of the facial geometry. This 3D information in turn is used within Animetrics proprietary face recognition matching algorithms.

One commercial use under consideration is superimposing eyeglasses onto a 3D face, so prospective buyers can virtually shop for frames. Other commercial uses include targeted marketing, authentication, security, games and mobile apps, according to the company.

Animetrics said it will continue to focus on developing finished applications for the law enforcement and government markets and will run its new FaceR API SaaS business in parallel.

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About Adam Vrankulj

Adam Vrankulj is an editor for BiometricUpdate.com. His background consists of online news writing, editing and content marketing. Adam has written for CBCNews.ca, BlogTO and was the editor and curator for the nextMEDIA and CIX Source publications. He has a degree in journalism and is passionate about science, technology and social innovation. Contact Adam, or follow him at @adamvrankulj