Match.com taps facial recognition to find users dates that look like their exes

June 19, 2014 - 

Subscribers of dating site Match.com will soon be able to upgrade to a premium service that uses facial recognition technology to more effectively find a match for them, according to a report by Mashable.

Match.com has teamed up with Los Angeles-based matchmaking service Three Day Rule to provide the new premium service, which asks members to submit pictures of their exes to determine a physical “type” to which they are attracted.

Three Day Rule founder Talia Goldstein says a person’s type has a lot to do with face shape.

The premium service, which costs $5,000 for a six-month subscription, uses facial recognition to scan the pictures of the user’s exes to find someone with similar facial structure within both Match and Three Day Rule’s database or the matchmaker’s personal network.

Three Day Rule’s service has a small demographic of high-end clients who the company says don’t have time to find dates. Assigned professional matchmakers coach the client, meet with them to get to know their preferences, and sometimes screen the client’s dates in a pre-date meeting.

With this new facial recognition service, matchmakers will ask for pictures of their members’ exes to gauge a similar facial structure found in their databases and networks.

According to recent research, the global market for facial recognition is set to grow from its 2013 value of $1.92 billion to $6.5 billion in 2018. Growth is set for an impressive 27.7% CAGR.

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About Stephen Mayhew

Stephen Mayhew is the publisher and co-founder of Biometrics Research Group, Inc.. His experience includes a mix of entrepreneurship, brand development and publishing. Stephen attended Carleton University and lives in Toronto, Canada. Connect with Stephen on LinkindIn.