July 22, 2014 -
Biometric wearables’ development firm Sensoria, formerly named Heapsylon, announced it has signed a term sheet with Italian consulting, systems integration and application management firm Reply SpA for a Series A investment round.
Publicly held Reply will acquire 20% interest in Sensoria. Reply will also work closely with Sensoria’s customers and partners to develop ‘Internet of Everyone’ products using Sensoria SDK, the first open development platform based on both traditional and bio-sensing fabric sensors.
Sensoria said it will use the investment to drive engineering, sales and marketing efforts.
“The Internet of Things is fueling the next wave of technology innovation,” said Reply SpA Chairman Mario Rizzante. “We are extremely excited to closely partner with Sensoria who has built the first truly open, wearable development platform. We see tremendous potential synergies between their team and our system integration groups in Europe and in the United States. Together we can leverage the power of the Sensoria Developer Kit to reach out to business and technology leaders and deliver unique, meaningful and quantified experiences for our enterprise customers in an increasingly broader range of industries.”
Sensoria provides a range of wearable technologies including a sports bra, t-shirt and socks with textile sensors embedded into the fabric, that measures the user’s biometric data.
The sensors are connected to on board electronics designed for each wearable product to monitor and relay the user’s heart rate, activity, running form, wellness and fitness levels to the Sensoria mobile app in real-time.
“Smart clothing helps professional athletes, as well as everyday fitness enthusiasts, to improve performance and monitor health and wellness in real time,” said Sensoria co-founder and CEO Davide Vigano. “Sensoria is becoming the ‘Internet of Everyone’ wearable platform provider. Thanks to our technology, comprised of textile and traditional sensors, electronics, cloud and mobile software, each garment becomes a biometric data-gathering device.”
As part of the investment, Heapsylon re-registered as Sensoria. Founded in late 2010, Heapsylon initially self funded for the first 18 months, as reported by VentureBeat. After that point, the company successfully raised angel funding of $1 million, as well as crowdfunded via IndieGoGo in summer 2013 to raise $115,000.