Hoyos Labs to demonstrate new app that uses biometrics at NYC event

July 23, 2014 - 

Hoyos Labs announced that it will demonstrate its soon-to-be-released mobile app which uses a range of biometrics to replace usernames and passwords, at the upcoming FinovateFall conference in New York City.

At the conference, Hoyos Labs will demonstrate the app to members of the financial community to illustrate how they can use the technology to easily safeguard their corporate and financial data.

By essentially transforming a smartphone into a biometrics acquisition device, the app uses a “liveness” detection system that effectively verifies the identity of the user logging in to the service.

“We look forward to showcasing how this new app will change the game when it comes to mobile and online banking and transactions,” said Hector Hoyos, CEO of Hoyos Labs. “This app will create an environment in which financial information is secure, and there’s no need to worry about account hacks, breaches or the hassle of a forgotten password.”

“Two things are of paramount importance when it comes to financial transactions: privacy and convenience,” he continued. “Using biometrics as a means of authentication ensures that you and only you are granted access to your bank records and authorized to make transactions and other uses of your financial accounts. On top of the government-level security that you’re getting, the app is convenient to use as it lives on your current go-to device: your smartphone.”

Held September 23 and 24 at the New York Hilton Midtown, the FinovateFall conference features a number of companies that demonstrate new financial and banking technological innovations.

Reported previously, Hoyos Labs recently hired content advertising agency Story Worldwide to spearhead the creative duties and launch of its new app.

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About Stephen Mayhew

Stephen Mayhew is the publisher and co-founder of Biometrics Research Group, Inc.. His experience includes a mix of entrepreneurship, brand development and publishing. Stephen attended Carleton University and lives in Toronto, Canada. Connect with Stephen on LinkindIn.