GM to introduce vehicles with facial recognition technology

September 3, 2014 - 

General Motors will soon begin offering facial recognition technology as an added feature in their vehicles to prevent drivers from being distracted, according to a report by Fox News.

Australian company Seeing Machines has been working with automotive supplier Takata to develop the facial recognition solution, which uses a camera to monitor head movement and eye-blink frequency.

Based on these behaviorial biometrics, the technology is able to identify when a driver is falling asleep at the wheel or is not paying attention to the road, at which point the system immediately alerts the driver.

Seeing Machines’ technology is used for various industrial and automotive uses. In addition, the technology can enable gesture controls and also be used as a security system, activating the vehicle for those authorized individuals who are successfully authenticated through facial recognition.

And while there are similar technologies available on the market, including Ford’s Project Mobii and Volvo’s Driver State Estimation (currently in trial phase), Seeing Machines’ software that processes the information offers a key distinction.

According to a report by The Financial Times, Takata has signed a deal to deliver 500,000 facial recognition devices to GM over the next three to five years.

It is unknown when or in what specific vehicle models GM plans to offer the technology in.

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About Stephen Mayhew

Stephen Mayhew is the publisher and co-founder of Biometrics Research Group, Inc.. His experience includes a mix of entrepreneurship, brand development and publishing. Stephen attended Carleton University and lives in Toronto, Canada. Connect with Stephen on LinkindIn.