September 24, 2014 -
Innerscope Research announced it has released its Video Ad Sensus Suite, the first standardized consumer neuroscience solutions to enable brands to optimize video advertising development across platforms to achieve success.
The Video Ad Sensus Suite offers a set of consumer neuroscience solutions that help advertisers to tackle the challenges of improving efficiency and effectiveness of their video creative, reducing production costs and boosting brand impact.
“The media environment is rapidly changing and our clients want to know how to maximize their creative on every screen, not just TV,” said Dr. Carl Marci, founder and chief science officer of Innerscope. “The integrated consumer neuroscience tools on our kiosk platform are perfect for providing uniquely comprehensive insights at an affordable price.”
Using Innerscope Research’s integrated consumer neuroscience kiosk platform, Video Ad Sensus Suite enables clients to gather different data from five cities around the U.S. This includes core biometrics, facial coding, eye tracking and self-report on samples of 75 or more.
The Suite replaces traditional copy testing by enabling organizations to gain a comprehensive understanding of their consumers. Designed to be customized for the different product stages and depths of evaluation, Innerscope’s Video Ad Sensus Suite offers four standard solutions.
Creative Elements uses core biometrics and self-report that can be implemented at any stage of best practices.
Video Ad Screener uses core biometrics and self-report, which can be implemented at early or late stages, to compare ads found in Innerscope’s database of more than 2,000 ads and ultimately find those ads that will generate top in-line market performance.
Video Ad Diagnostics use core biometrics, facial coding, eye tracking and self-reporting to predict in-market success by pinpointing the exact aspects that establish the strongest and weakest non-conscious and conscious emotional connections.
Best Practices use core biometrics, facial coding, eye tracking and self-reporting to create a checklist extracted from past performance of multiple ad spots that are then compared to the competition, to inform future creative briefs.