Driver uses wearable biometric technology to test physiological response racing Lexus Coupe

December 19, 2014 - 

The latest episode of AoL video series Translogic showcases how wearable biometric technology from Hexoskin and Emotiv can measure one’s physiological metrics while driving a luxury sports coupe around a Florida racetrack.

At the beginning of the video, Translogic host Jonathan Buckley straps on wearable technology supplied by Hexoskin and Emotiv.

Hexoskin product marketing manager Marc Pelletier explains how the Hexoskin shirt that Buckley is wearing is equipped with sensors that will measure his metrics, such as the heart rate and respiration rate.

Next, Emotiv founder and CEO Dr. Tan Le provides him with an Emotiv EPOC neuroheadset to monitor his brain activity and track his emotional levels while driving.

To get a baseline reading of his brain activity, Buckley first drives a 2002 Chevrolet Cavalier around the track at a fairly moderate pace.

Once the data is calibrated, Buckley gets into the 467-horsepower Lexus RC F and drives around the Palm Beach Raceway track at a top speed.

As expected, Buckley showed a high heart rate while driving with a peak level of 156 bpm, which Pelletier said is a heart rate that is usually associated with high-activity sports.

Additionally, Buckley’s brain readings showed elevated levels of excitement, with the most activity occurring in his frontal lobe during moments of high concentration.

Previously reported, Hexoskin announced in October that 10 Cirque du Soleil performers are wearing its smart shirts to record their biometrics during the live Beatles Love show.

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About Stephen Mayhew

Stephen Mayhew is the publisher and co-founder of Biometrics Research Group, Inc.. His experience includes a mix of entrepreneurship, brand development and publishing. Stephen attended Carleton University and lives in Toronto, Canada. Connect with Stephen on LinkindIn.