April 1, 2015 -
VOXX Electronics Corporation announced that it has integrated EyeLock’s iris identity authentication technology into a 2015 Jeep Wrangler, which validates the driver and authorizes the vehicle to start.
EyeLock’s iris identity authentication technology analyzes the more than 240 points in each eye to validate the driver and authorizes the start of the vehicle.
Last year, VOXX began partnering with EyeLock to deliver myris, a USB-enabled iris identity authentication technology that converts an individual’s iris patterns to a code unique only to that person, providing them with access to devices and digital platforms.
Used in a vehicle, the technology only allows an authenticated user to start the vehicle, the authentication process takes less than five seconds to complete and is as simple as looking in the mirror on the visor.
In a recent CNBC report, Anthony Antolino, EyeLock’s chief marketing and business development officer and Tom Malone, president of VOXX Electronics Corporation, demonstrated how EyeLock ID technology works to validate authorized drivers to start the vehicle.
“myris is currently available at retail locations nationwide, offering consumers a simple way to protect what is most important to them, their personal information as well as their identity,” said Malone. “We have been a pioneer in the automotive after-market and OE channels and recognize the opportunity that EyeLock represents to bring an entirely new level of security and personalization into the automotive space.”
With the EyeLock ID vehicle application installed, even if an unauthorized were to attain the keys, they would be unable to start the car as only the authenticated user can start the vehicle.
Other than providing access to start the vehicle, the EyeLock ID also enables user customized vehicle settings for up to five registered users to automatically configure seat and mirror positions, radio presets, or any other customized features according to each user’s preference.
“EyeLock’s technology is proven to have broad applications across the spectrum of consumer touch points and enterprise solutions,” said Antolino, “The utilization of EyeLock’s iris authentication solutions across automotive applications enables a contextual and immersive experience for the driver, while unlocking new ways for automakers, content providers and insurers to engage consumers.”
The EyeLock ID vehicle application could also provide benefits for Usage Based Insurance applications as well as the fleet industry, enabling managers to monitor their fleet to ensure that all drivers have authorized access, while also keeping track of each driver’s hours of operation.
VOXX first introduced the EyeLock ID vehicle application at the 2015 International Consumer Electronics Show back in January. Later that month, the EyeLock technology was integrated in a 3D printed automobile designed and developed by the Department of Energy’s Oak Ridge National Laboratory at the 2015 North America International Auto Show.