NEC to install facial recognition surveillance system at Indonesian shopping mall

May 28, 2015 - 

NEC Corporation announced it has secured a contract from shopping mall developer PT AEON Mall Sinar Mas Land (AMSL) Indonesia in which it will provide a facial recognition-based video analytics surveillance and infrastructure systems for AEON MALL Bumi Serpong Damai (BSD) in Tangerang, Indonesia.

NEC will be installing a range of systems including CCTV systems, people counting systems, facial recognition video analytics and IP telephony infrastructure systems.

The people counting technology uses facial recognition sensors to track the number of people entering and exiting mall entrances and designated areas, which will be used to understand customer movements better in order to improve the mall’s safety and security.

Meanwhile, the facial recognition technology will be used to analyse facial images and classify them into gender and age groupings for visitor profiling in an effort to help management provide better services and improve customer engagement.

NEC will also be providing the IP communications servers to meet the telephone network and communication needs of the management at the mall.

“We are excited to provide the innovative technology systems to enable the smooth operations of AEON Mall,” said NEC Indonesia’s Takayuki Kano. “Our cutting edge surveillance and public safety technologies have been deployed globally across a spectrum of industries to ensure the security of the public. We are fully committed to providing our continued support and delivery expertise, and look forward to working with AEON mall to ensure the safety of their visitors.”

Previously reported, NEC Corporation recently launched the latest edition of NeoFace Watch, which can identify known suspects from live CCTV footage, prerecorded video, and still image photo databases.

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About Justin Lee

Justin Lee has been a contributor with Biometric Update since 2014. Previously, he was a staff writer for web hosting magazine and website, theWHIR. For more than a decade, Justin has written for various publications on issues relating to technology, arts and culture, and entertainment. Follow him on Twitter @BiometricJustin.