Fingerprint firm Goodix expands U.S. operations into Silicon Valley, Southern California

August 13, 2015 - 

Chinese fingerprint technology manufacturer Goodix announced it is expanding its U.S. operations into Silicon Valley and Southern California in an effort to better support the growing demand for its line of human interface and fingerprint authentication products for biometrics, mobile payments and touchscreen markets.

The move comes a few months after Goodix expanded its presence in both the touch IC and fingerprint sensor markets, with a considerable spike in orders placed by China’s brand handset vendors.

Goodix plans to double the size of its marketing, sales and R&D operation efforts in Silicon Valley and Southern California during the coming year.

These added resources will help Goodix’s customers accelerate their development initiatives, many of which are based on Goodix’s under the cover fingerprint sensor technology (invisible fingerprint sensor) which eliminates the need for a separate fingerprint sensor module by integrating a sensor directly onto the back of a touch panel.

“We are excited about this opportunity to accelerate our strong momentum here in the world’s leading economy,” said David Zhang, founder and CEO of Goodix. “We will be able to work more closely with top companies to bring the latest Goodix technologies in fingerprint sensing and other mobile features to sophisticated mobile users.”

“Our expanded U.S. presence begins in Silicon Valley and also Southern California, two of the most innovative regions in mobile computing technologies in the world. This expansion by Goodix will enable us to better support a growing pipeline of design wins for our fingerprint solutions and Human Interface Technology that make mobile phones, tablets, notebook computers, wearables and other mobile devices more secure and even easier to use and enjoy.”

Goodix provides high-performance mobile fingerprint sensors, including a line of undercover sensors, glass/sapphire cover button sensors and polymer coating button sensors.

Aligned with its innovations and R&D efforts, Goodix has been building a growing patent portfolio of hundreds of patents and patent applications worldwide to protect its advanced technologies under the guidance of Goodix’s legal counsel in various countries.

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About Justin Lee

Justin Lee has been a contributor with Biometric Update since 2014. Previously, he was a staff writer for web hosting magazine and website, theWHIR. For more than a decade, Justin has written for various publications on issues relating to technology, arts and culture, and entertainment. Follow him on Twitter @BiometricJustin.