NEC to demonstrate biometrics solutions for retail at NRF16

January 15, 2016 - 

NEC Corporation of America announced that it will demonstrate a number of new retail solutions that integrate a wide range of NEC technology, including biometrics, digital signage and analytics, during the National Retail Federation’s Big Show.

The conference and exhibition will be held January 17-19 at the Jacob K. Javits Convention Center in New York City.

At the conference, NEC will showcase integrated retail offerings which couple its retail software and hardware with its biometrics and display capabilities.

The combined solutions capture consumer demographics and measure in-store analytics, as well as leverages in-store marketing and advertising, to provide retailers with valuable data to facilitate a more personalized in-store shopping experience.

NEC’s Stanchion 3.0 retail suite comes equipped with all the hardware, software and services to enable managers and staff to collect more data, improve communications and boost productivity within their retail stores.

To address loss prevention, NEC offers a solution that integrates its facial recognition technology in the NeoFace Watch solution.

The solution, which can be integrated with video surveillance systems, is designed to improve security by capturing images from surveillance or web cameras. It then instantaneously compares and matches images against a watch list of previously identified shoplifters, then sends alerts to Apple and Android mobile devices of employees in the store.

NEC will also demonstrate another biometric solution called NeoFace Engage, which combines interactive signage with facial recognition technology.

Using NeoFace Engage, retailers can customize in-store advertising campaigns based on age and gender using real-time content to market products and educate consumers, along with capturing consumer analytics.

Finally, NEC will showcase Enterprise Video Analytics (EVA), which captures age and gender analytics to track in-store consumer demographics to provide retailers with data for product and marketing campaigns.

The company will be demonstrating the new EVA solution integrated with its new POS at the conference.

In December, Michigan State University announced it is licensing its large-scale face-search technology to NEC Corp. of America, which can help law enforcement agencies in combating crime.

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About Justin Lee

Justin Lee has been a contributor with Biometric Update since 2014. Previously, he was a staff writer for web hosting magazine and website, theWHIR. For more than a decade, Justin has written for various publications on issues relating to technology, arts and culture, and entertainment. Follow him on Twitter @BiometricJustin.