February 29, 2016 -
According to a report in Global Brands Magazine, Dutch participants of the first worldwide pilot by MasterCard and International Card Services (ICS) embraced the biometrics-based payment technology.
The six month pilot saw 750 ABN AMRO cardholders pay for online purchases using a fingerprint or a selfie. Participants received a pop-up on their cellphone when paying in an online store and simply authorized the transaction using their fingerprint or facial recognition.
90 percent of participants said they would like to replace their password with biometric identification definitively, while 75 percent of users were convinced that biometric payments will decrease fraud. 95 percent of the fingerprint users and 80 percent of the facial recognition users indicated that shopping became more convenient using biometric authentication.
After the pilot, 75 percent wanted to continue using a fingerprint and/or facial recognition to complete a payment.
“The Dutch consumer is very progressive in embracing new technologies,” said Arjan Bol, Country Manager MasterCard Netherlands. “Our country is the international leader in easy, safe and efficient payments. We are now examining the possibilities to integrate our technology in the banking and tech giants’ apps to make payment using a selfie or fingerprint even easier.”
As previously reported, MasterCard will be launching the technology in the U.S., Canada and parts of Europe in the summer of 2016.
“Biometrics, unlike passwords, ensures convenience,” said André IJbema, Manager Risk Management at ICS. “People forget passwords, making the payment process (unnecessarily) long and complex so we expect that passwords will slowly become obsolete in favor of a more user friendly alternative, such as biometric identification.”