February 24, 2016 -
Following successful pilot programs in the U.S. and the Netherlands, MasterCard is bringing its biometric payment solution to Canada this summer.
Canadian MasterCard holders will be able to pay for online purchases on their smartphones via a selfie or fingerprint rather than a PIN or a password.
MasterCard recently completed pilots of biometric payment authentication methods in the U.S. and the Netherlands.
U.S. based First Tech Federal Credit Union was one of two global partners in the fall of 2015 to help MasterCard test biometrics payment authentication.
Using the app’s facial recognition and fingerprint matching capabilities, First Tech employees successfully verified the authenticity of online donations made to Children’s Miracle Network Hospitals. More than 90% of participants said that biometric payment authentication is a method they could see themselves using on a daily basis.
According to a report by the CBC, the Dutch pilot was able to prove whether or not a user was a real live person and not just a picture of them by requiring the person to blink while the photo was being taken.
In a release, MasterCard Netherlands country manager Arjan Bol said, “We are now examining the possibilities to integrate our technology in the banking and tech giants’ apps to make payment using a selfie or fingerprint even easier.”
MasterCard plans to roll out its new payment verification platform this summer in the UK, US, the Netherlands, Belgium, Spain, Italy, France, Germany, Switzerland, Norway, Sweden, Finland and Denmark, in addition to Canada.
MasterCard and PRIME Research recently revealed the results of the fourth annual MasterCard Mobile Payments Study, which found that consumers are increasingly embracing digital payments options including biometrics.