March 15, 2016 -
Technavio recently published a report entitled “Voice Recognition Market for Smartphones in the US 2015-2019“, which analyzes the emerging trends expected to influence the voice recognition market for smartphones in the US.
The research firm’s analysts state that the top three emerging trends impacting the voice recognition market for smartphones in the US are voice recognition software becoming a personal assistant, data security and privacy issues, and the integration of voice verification with speech recognition.
“The market size for voice recognition in smartphones is directly related to the sales of smartphones and is thus, growing at a CAGR of over 10%,” said Sunil Kumar Singh, lead research analyst at Technavio for human machine interface. “All operating systems come with some form of voice recognition integrated within the smartphones for example Apple has Siri, Windows has Speech and Cortana, and Blackberry uses Nuance’s solutions.”
Technavio analysts have found that voice recognition software becoming a personal assistant is one of the top trends expected to impact the voice recognition market for smartphones in the US, providing the examples of Google Now, Apple’s Siri and Microsoft’s Cortana.
The report also mentions third-party apps such as Vlingo, Skyvi, AIVC and Iris that also perform voice recognition and act as virtual personal assistants. Despite the fact that these solutions have yet to find high adoption among smartphone users, Technavio’s analysts are optimistic that they will become regular features during the forecast period.
Another big trend that is expected to affect the voice recognition market for smartphones in the US is data security and privacy issues.
Voice recognition systems can store voice biometrics data and potentially record personal conversations, which could lead to a significant security breach and infringement of privacy laws.
It was reported in 2015 that Samsung smart TVs, which feature voice recognition capabilities, capture personal and sensitive information and pass it on to third parties.
Finally, many vendors are working toward integrating voice verification capabilities with speech recognition technology.
Technavio analysts assert that the integration of these two technologies could prove to be useful in smartphones and eventually replace security features such as lock patterns, passwords, and facial recognition. As a result, users would be able to unlock their smartphones through voice recognition, which could improve the device’s overall security level.
In the report, Technavio analysts singled out Apple, Google, Microsoft and Nuance Communications as the top vendors in the voice recognition market for smartphones in the US.
Last month, Technavio published a report that forecasted that the biometrics-as-a-service market will grow at a compound annual growth rate (CAGR) of close to 13 percent until 2020.