Alipay works with DDB China to showcase its facial recognition technology

April 25, 2016 - 

Alipay has partnered with DDB China to launch a new campaign titled “Who Art You” to demonstrate its cutting-edge facial recognition technology.

Alipay is a third-party online payment platform with no transaction fees. It was launched in China in 2004 by Alibaba Group.

DDB China created a mobile app called “Who Art You” that lets users log into the Alipay app, take a selfie and have the system automatically identify three famous paintings out of 2,000 within three seconds.

DDB China also launched the “scan your face to login” function for Alipay, bringing face recognition technology into users’ everyday lives.

“Compared with other verification methods, face recognition is more convenient. DDB China has turned technology into art that engages consumers. This is not a traditional app, it’s a sophisticated piece of art,” said Chen Jidong, head of biometric technology team of Alipay.

“Biological identification will change the way we interact and transact. We wanted to explore what the future of mobile platforms look like. Face recognition provides strong multifactor security with a seamless user experience. ‘Who Art You’ shows how we can use technology and art to engage consumers in a clever and relevant way,” said Twelve Tong, vice president of DDB China Group.

Alipay started offering its clients a facial recognition login option last December.

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About Stephen Mayhew

Stephen Mayhew is the publisher and co-founder of Biometrics Research Group, Inc.. His experience includes a mix of entrepreneurship, brand development and publishing. Stephen attended Carleton University and lives in Toronto, Canada. Connect with Stephen on LinkindIn.