Russian photographer uses facial recognition in social media experiment

A recent project entitled ‘Your face is big data’ saw an art school student photograph people who happened to sit across from him on the subway and then he used FindFace, a facial recognition app that taps neural-network technology, to track them down on Russian social media site VK.

The FindFace service was designed for users of the largest Russian social network “Vkontakte” and is based on face recognition technology developed by N-Tech.Lab.

According to a report by PC World, the Rodchenko Art School student said it was ridiculously easy to find 60 to 70 percent of the subjects aged between 18 and 35, and, along the way, he said he learned a lot about the lives of complete strangers. “My point in this art project is to show how technology breaks down the possibility of private life,” he said.

More details and photographs from the art project can be found here.

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