Biometrics startup attracting investors

Categories Biometrics News  |  Trade Notes

According to a filing with federal securities regulators, Madison, Wisconsin based SimplifIDe Inc. has raised $260,000 of a planned $750,000 funding round, reports the Journal Sentinel.

The company’s LinkedIn page describes SimplifIDe as a turn-key software as a service (SaaS) that eliminates the risk, complexity and cost of using biometric identification to replace traditional passwords, magnetic access cards, or knowledge-based authentication by using any biometric (face, finger, voice, iris) across any device or operating system on a risk-free, pay-as you-go basis.

According to state records, SimplifIDe, which formed in February, raised the money from seven investors.

Jeff McCallister, former president of North America and the United Kingdom for mobile payment provider Cellum Global, is the company’s chief executive officer. Prathit Bondre, former chief technology officer at TASCET Inc., is the company’s chief technology officer. Nick Fuhrman, former executive director of the Georgia Center of Innovation for Aerospace, is chief marketing officer.

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