August 31, 2016 -
Behavioral biometrics firm NuData Security announced their recent inclusion in multiple analyst reports from Gartner Inc.
According to a statement by the company, by analyzing 80 billion behaviors annually, NuData harnesses the power of behavioral and biometric analysis, enabling its clients to verify users before a critical decision point, stop automation, reduce customer insult, and investigate bad actors efficiently.
According to Gartner analyst Ant Allan’s research note, Technology Insight for Biometric Authentication, organizations should “choose tools that can confirm that the biometric trait is being presented by a living person (‘liveliness testing’) when trust or accountability is a key selection criteria.” Allan also notes that, “A particular benefit of biometric methods is that they can provide greater accountability than other orthodox methods, because biometric traits cannot be easily shared with others.” NuData Security is listed as a provider of multimodal (using two or more distinct traits) biometric authentication.
The company has also been referenced in the following documents: How Card Acceptors can Protect Against the New Wave of Card Fraud; Hype Cycle for Application Security, 2016; Hype Cycle for Digital Government Technology,2016; Hype Cycle for Digital Commerce, 2016 and; Hype Cycle for Risk Management Solutions, 2016. The company has also been referenced by Gartner in three unique research documents in the past 12 months: Best Practices & Success Stories for User Behavior Analytics; Absolute Identity Proofing is Dead; Use Dynamic Identity Assessment Instead and; Market Insight: Digital Disruption in the IT Services Industry.
Michel Giasson, CEO, NuData Security, commented: “As businesses struggle to manage online fraud, single-point solutions for fraud detection fail to deliver a complete understanding of who the user behind the device really is. Our NuDetect solution is trusted by some of the largest e-commerce and banking companies in the world to protect them from threats like automated account creation, account takeover, new account fraud and transaction fraud. We appreciate being included in several reports from by Gartner as we continue to expand further into this critical market.”