HYPR Corp. develops biometric shopping platform for retailers

January 12, 2017 - 

HYPR Corp. has launched a secure biometric shopping platform designed for the eCommerce sector, which enables Fortune 500 enterprises to deliver secure, passwordless experiences to their customers across mobile, desktop, and IoT systems.

The announcement comes in advance of the National Retail Foundation’s Annual Convention & EXPO aka “Retail’s BIG Show”, held January 15 to 17 at the Jacob K. Javits Convention Center in New York City.

Designed to curb personal data theft, HYPR’s cybersecurity solution decentralizes the storage of encrypted biometric data (fingerprints, face and voice authentication) so that it can be used securely instead of alphanumeric passwords.

“With a noticeable uptick in online identity theft, enterprises and retailers must strive to prevent potentially dire situations,” said Ann Johnson, vice president of the enterprise cybersecurity group at Microsoft. “By implementing HYPR for a biometric shopping experience, they can drastically decrease the vulnerabilities caused by ineffective passwords.”

HYPR’s biometric authorization solution is already deployed across millions of users by large banks, mobile wallets and healthcare providers.

The company also partners with several IoT system developers including connected car, connected home, and smart lock manufacturers.

With this latest biometric shopping platform, HYPR is hoping to deploy a secure biometric user experience in the retail space as it struggles to maintain consumer trust in the age of connected devices.

“The future of retail lies in a biometric shopping experience, and HYPR is working to secure that future. Issues of data privacy have come to the forefront in our connected world, and passwords are no longer offering consumers sufficient protection,” said George Avetisov, CEO and co-founder of HYPR. “HYPR successfully alleviates potential for credential theft by offering enterprises an array of secure biometric alternatives to passwords.”

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About Justin Lee

Justin Lee has been a contributor with Biometric Update since 2014. Previously, he was a staff writer for web hosting magazine and website, theWHIR. For more than a decade, Justin has written for various publications on issues relating to technology, arts and culture, and entertainment. Follow him on Twitter @BiometricJustin.