February 6, 2017 -
New research by QHotels suggests that biometric authentication for identity verification will become a familiar practice when registering at events.
Expert futurist Dr Ian Pearson lead a workshop with QHotels’ Young Event Profs Panel examining the key factors that will shape the conference and events industry in the next five years.
Due to safety concerms, it is predicted that security at events will become significantly tighter and data-driven with biometric authentication using facial, iris and fingerprint recognition to confirm attendee identities when registering at events. Attendees may also be required to have their movements tracked while at events.
In addition to physical security, attendees will be handing over greater amounts of personal information to venues, AV providers, software and app providers, and other event professionals, raising concerns over data security and how that information is stored.
QHotels’ Director of Marketing, Claire Rowland, said: “The changes taking place are focused on providing better and more personal event experiences, but they require attendees to allow greater access to their personal information than ever before, which might be a concern for some. It’s important that venues and organizers are aware of these potential trends and work together to make sure attendees are aware of what they may mean.”