February 6, 2017 -
Emirates NBD has introduced a biometric signature option for customers, as well as launched a new fingerprint-secured banking app aimed at millennial customers, according to a report by CPI Financial.
The UAE bank has implemented instant digital transactions via tablets with biometric digital signature capabilities.
The system identifies customers through their Emirates Identity Authority Cards (EIDA), which contains their fingerprint biometrics data, enabling the branch staff to automatically update their personal information such as EIDA, passport, visa, FATCA, trade licence or contact details.
““This initiative brings physical and digital banking closer than ever before from a customer experience perspective,” said Ali Sajwani, group chief information officer (CIO) at Emirates NBD. “It simplifies and further improves customer service, while supporting sales and advice activity with relevant data driven information.
“As a leader in digital banking, we innovate both at the front and back end, so as to automate our processes and operations resulting in a faster and seamless banking experience for our customers. In the near future, customers will only need to carry their Emirates ID, and our staff will only operate this cockpit application and accept digital signatures.”
The bank also launched a bank app aimed at millennial customers that enables users to login and access services via fingerprint authentication capabilities on their smartphone, according to a report by The National.
Liv provides a range of services including discounted offers through partners, monthly statements that summarizes how much the customer is spending on groceries, food and clothes, and the ability to instantly send money to other Liv customers or pay utility bills.
“We are very proud to launch the first digital lifestyle bank in the UAE,” Sajwani said. “We have been working on this project for more than a year – almost a year and a half.”
The beta version of the app is now available through the Google Play store, but will roll out across all platforms within “a matter of weeks”, Liv head Jayash Patel said.
Customers can sign up for Liv account through their Facebook sign-in and by scanning their Emirates ID card.
Customers will then be sent a debit card via courier, with verification being conducted at handover by a swipe of their Emirates ID card and a biometric fingerprint scan.
Emirates NBD said it also plans to develop the Liv brand internationally, starting with Saudi Arabia and Egypt.