FPF, NADA release consumer privacy guide

The Future of Privacy Forum (FPF) and the National Automobile Dealers Association (NADA) have released a new consumer guide that explains the guidelines governing the way personal data is collected and used by the latest generation of vehicles.

Today’s vehicles come with a wide array of equipment and features that rely on the collection and use of data about you and your vehicle to support safety, efficient performance, convenience, and entertainment. The guide explains the kinds of information that may be collected by or through your car, the guidelines around how it is collected and used, and the options you may have.

The guide also describes the various components that are essential in protecting consumer data and that services that collect and share the consumer’s information should be backed by a thorough privacy policy that describes data collection and use.

The types of data that may be collected by your vehicle can include driver behavioral information and biometric information about users as some systems recognize users by physical characteristics such as a fingerprint or face.

A recent report found that the biometric vehicle access systems global market will increase from its current $442.7 million to reach $854.8 million by 2021.

Several firms demonstrated integrated biometrics technology for vehicle authentication at last month’s CES show including: Continental’s fingerprint and facial recognition technology for vehicle personalization and authentication; Delta ID and Gentex’s iris-based in-car biometrics system that authenticates the driver and delivers customized security and convenience features, and; Chrysler’s new Portal concept minivan with biometric technology.

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