Neuro-ID releases prescriptive analytics solution to assess future risk

June 14, 2017 - 

Neuro-ID announced the commercial availability of its prescriptive analytic solution, Neuro Confidence Score (Neuro-CS), which analyzes cognitive changes demonstrated by the applicant during the onboarding process that are indicative of future and ‘risk-relevant’ actions.

The technology includes a complete toolset and score to access breakthrough insight about online applicant risk.

The solution combines behavioral biometrics, advanced analytics and neuro-cognitive research to provide organizations more assurance in applicant segmentation — mitigating overall risk and improving the bottom line.

Neuro-ID’s technology monitors “how” an individual answers questions using a computer mouse, touch screen, or other input device to detect high- and low-confidence responses in online forms, questionnaires and applications.

By applying prescriptive analytics to these types of questions such as future peering inquiries, the system captures applicants’ behavioral changes in real-time and analyzes them for indecision, cognitive conflict, and other indicators of confidence.

Once the process is completed the individual is assigned a Neuro-CS, which allows organizations to gain greater insight into an individual applicant’s potential future state.

Neuro-CS complements organizations’ existing risk solutions and integrates through a lightweight JavaScript and API integration.

No Personally Identifiable Information (PII) is required to generate the Neuro-CS, which scientifically eliminates any biases. In addition, organizations are not required to train the model or baseline an applicant.

“Neuro-CS is changing the way that online applications are assessed and how an applicant’s risk is determined by combining prescriptive analytics, behavioral analytics and neuroscience,” said Jack Alton, CEO of Neuro-ID. “By empowering our customers with this new ‘future-oriented’ analytic score, they are better equipped to quickly identify those applicants that pose a greater risk or opportunity. Neuro-ID’s technology can scale to the size of any organization and can be quickly changed to support its compliance objectives and underwriting goals.”

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About Justin Lee

Justin Lee has been a contributor with Biometric Update since 2014. Previously, he was a staff writer for web hosting magazine and website, theWHIR. For more than a decade, Justin has written for various publications on issues relating to technology, arts and culture, and entertainment. Follow him on Twitter @BiometricJustin.