AI startup Trust Stamp appoints chief marketing officer

September 12, 2017 - 

Atlanta-based artificial intelligence startup Trust Stamp has appointed Heather Elias as its chief marketing officer,

Elias most recently served as VP of marketing for brokerage firm CENTURY 21 Redwood Realty, where she helped lead the DC metropolitan area firm’s branding and communications efforts.

She has been actively serving in various positions in the real estate industry for 14 years. She started as a full-time realtor in 2004 where she used blogging and digital marketing to build her business.

She later served as NAR’s director of social business practice, managing the trade associations social and digital strategy, before returning to the brokerage world.

“I am thrilled to have Heather as CMO,” said Trust Stamp CEO Andrew Gowasack. “Her experiences as a marketer and as a leader in the real estate industry are invaluable as we improve and innovate solutions to promote agent safety and success. I believe her expertise will greatly impact our growth in the real estate market.”

Trust Stamp develops and deploys proprietary AI-based identity verification solutions for real estate professionals meeting new clients or unknown individuals.

The company’s patented AI and proof-of-life Realty software compares a user’s face to their government-issued photo ID, then uses data to quickly verify the identity and generate a color-coded trust score.

“Heather was one of the first mentors provided to us by Second Century Ventures and from our very first engagement with the realtor community has been an invaluable guide,” Trust Stamp co-founder, Gareth Genner said. “We are delighted to have Heather join us as our CMO and participate in this great adventure.”

Trust Stamp has clients across multiple industries including a major U.S. bank. The company is launching a Facebook app to help consumers safely buy and sell in their local community through the new Facebook Marketplace feature.

In addition to AI technologies, Trust Stamp develops solutions in the field of blockchain technology and is able to store and access data using techniques that are immune to the distributed denial of service (DDoS) attacks that are impacting many major internet companies.

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About Justin Lee

Justin Lee has been a contributor with Biometric Update since 2014. Previously, he was a staff writer for web hosting magazine and website, theWHIR. For more than a decade, Justin has written for various publications on issues relating to technology, arts and culture, and entertainment. Follow him on Twitter @BiometricJustin.