November 21, 2017 -
Mobility-as-a-Service (MaaS) will soon enable fingerprints and iris scans to replace keys for unlocking and driving cars, according to Fujitsu America.
The majority of shared cars is use will have utilization rates over 50 percent by 2030, according to research recently released by the company. That represents a major increase over 5 percent utilization rates for shared cars today, and will drive MaaS adoption, the company says.
Frost & Sullivan research indicates that more than 20 million cars could be taken out of service annually with growth in new mobility services, and the U.S. car-sharing market doubled to $400 million in revenue in 2015. Autonomous vehicles and increased car-sharing contribute to an emerging market for biometric access control for vehicles.
“We’re beginning to see the emergence of a technology-led digital transformation with consumer purchase habits shifting from the must-have car to the shared mobile device offering transportation options,” says Paul Warburton, global head of automotive at Fujitsu America, Inc. “As intelligent mobility continues to mature, MaaS providers will need to find innovative ways to maximize the uses of their autonomous fleets going beyond providing passenger services by expanding into areas such as parcel delivery and environmental services.”
“The success of a MaaS provider will be determined by how much utilization they can gain from their accessible fleet, the value they can offer and the agility to meet the evolving demands of an instant gratification society,” Warburton continues. “If car companies wish to lead this digital transformation, they will need to be quick to change and willing to see the automobile as enabling technology and not the primary value proposition as it has been.”
Users could use biometric authentication to not only to access and operate vehicles, but also to adjust seat position, access cloud-based entertainment, and authorize payment for meals on the go. This enhancement of the vehicle user’s experience will help drivers move beyond their current attachment to car ownership.
“Mobility-as-a-Service cannot succeed without a sound security and identity strategy and integrated program. With connected components and motorists’ profile information available through cloud-based models, it will become vitally important that car companies detect security threats, and fraudulent identity attempts, utilizing such technologies as Biometrics-as-a-Service,” said Jason Bradlee, head of security, Fujitsu America, Inc. “This is an area especially where car manufacturers need to look outside of their companies and enlist the help and support of technology partners.”
Earlier this month, Goode Intelligence published a new analyst report forecasting that the biometrics market for the connected car will be valued at $969 million, with a CAGR of 96 percent over the six year period from 2018.