Jumio adds eyeball tracking capabilities to ID verification solution

Jumio has added eyeball tracking biometric capabilities to its trusted identity verification solution, Netverify. In addition to conducting a “liveness” check to verify that a real person is holding the mobile device, Jumio’s Netverify will now require users to follow an icon on the mobile device screen with their eyes as it moves in a random pattern. The biometric verification technology will be available to all Netverify users, including financial institutions, sharing economy providers, online gaming and travel companies. “Fingerprint

Tobii eye-tracking platforms now support facial recognition login for Windows Hello

Tobii announced that its eye-tracking platforms support facial recognition for Windows Hello, giving device manufacturers Windows 10-ready biometric authentication and eye-tracking functionality for computers and peripherals, all on the same sensor. The Windows Hello biometric functionality relies on images provided by Tobii’s sensor to work with Microsoft face recognition algorithms. Built into Windows 10, these algorithms determine the identity of the user and make it possible to securely login to Windows devices. The company says its technology makes it possible

Innerscope Research monitors biometrics in ad engagement study

Innerscope Research has published a new biometric study that finds that traditional TV commercials are four times more engaging than video advertising on Facebook, according to a report by MediaPost. Using biometric monitoring, eye-tracking and traditional survey methods, Innerscope was able to measure the nonconscious and conscious responses of 390 consumers, ages 18 to 34, to the same video advertisements across Facebook, TV and digital pre-roll on PC, tablet and smartphone. According to Innerscope, the study was a “client commissioned”

Chevrolet unveils FNR concept car that monitors driver’s biometrics

At auto car show held in Shanghai, Chevrolet unveiled a futuristic concept car that uses sensors to detect driver fatigue, according to a report by Auto News. The “Find New Roads” (FNR) concept car is an autonomous electric vehicle developed by GM’s Pan Asia Technical Automotive Center, a joint venture with Chinese partner SAIC Motor. The sensors are used to monitor the driver’s biometrics, switching the vehicle to autonomous mode if the system detects driver fatigue. Other key features include

Ford using eye tracking for researching consumer response to car design

Ford Motor Company is using new measurement processes such as eye tracking, to collect emotional and logical customer insights in an effort to learn more about how consumers visually discover new cars and trucks. The company’s research has shown that while an aesthetically-pleasing interior design can attract potential buyers, the design still needs to accommodate the various needs of customers or they will lose interest. Further down the road in its research, the automobile manufacturer will deploy eye tracking tools

Competition on biometrics via eye movements opens submission period

The organizing committee of the Competition on Biometrics via Eye Movements (BioEye 2015) has announced that it has begun its submission period, which will run through until March 26 Previously reported, the BioEye 2015 competition was recently announced to give scientists and researchers the opportunity to use a common database of eye movements recorded using high quality standards. The evaluation datasets – which contain eye movement recordings that were captured using different visual stimuli and with different time intervals —

Neurotechnology intros SentiGaze SDK for eye movement tracking using webcams

Neurotechnology has introduced the SentiGaze software development kit, an algorithm that enables designers and developers to create applications that use standard webcams to track eye movements and generate heatmaps based on the way a user looks at a monitor. Using the SDK, developers can create interfaces for a range of gaze-aware applications, including games and software designed for disabled people to help them control their computers. Eye tracking technologies typically require the use of specialized hardware and customized environments, which

Competition invites researchers to develop biometric identification solutions via eye movements

In an effort to advance the research field of eye movement biometrics, the BioEye 2015 competition gives scientists and researchers the opportunity to use a common database of eye movements recorded using high quality standards. The competition’s participants are asked to develop their solutions for the purpose of biometric identification via the eye movements. Organizers have provided datasets on the BioEye 2015 competition website which contain eye movement recordings that were captured using different visual stimuli and with different time

Innerscope Research releases video ad solution that uses biometrics

Innerscope Research announced it has released its Video Ad Sensus Suite, the first standardized consumer neuroscience solutions to enable brands to optimize video advertising development across platforms to achieve success. The Video Ad Sensus Suite offers a set of consumer neuroscience solutions that help advertisers to tackle the challenges of improving efficiency and effectiveness of their video creative, reducing production costs and boosting brand impact. “The media environment is rapidly changing and our clients want to know how to maximize

Innerscope Research launches integrated consumer neuroscience kiosks

Innerscope Research has announced the launch of Sensus – an integrated consumer neuroscience kiosk, aimed at market research applications. According to the company, the new kiosk integrates biometrics, eye-tracking and facial coding, combined with self-report measures, which it says provides a way to glean comprehensive insights from consumers. “By including this unique combination of technologies, Sensus offers the best opportunity for clients to enhance communications in order to increase the probability or purchase behavior,” Carl Marci, Innerscope co-founder said. Sensus uses