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Coke trials facial recognition vending machines in Australia

 

In Australia, the vending machines have eyes.

Well, 50 of them do.

According to a report in Business Insider Australia, Coca-Cola Amatil has teamed up with creative agency TKM9 to trial 50 interactive vending fridges across Australia, which all include facial recognition technology.

According to the report in Business Insider, the machines can serve ads, collect sales data and detect customer interaction, with a digital LED screen and integrated camera.

Coca Cola Amatil says the new machines have already boosted beverage sales by about 12 percent compared to standard fridges.

In particular, these machines are built on a cloud analytics platform, so that factors like geo-location, facial recognition, social media input and environment can be taken into account to tailor screen content for consumers.

This isn’t Coke’s first use of facial recognition. Reported previously in BiometricUpdate.com, Unilever and Coca-Cola last year used facial coding technology to assess the emotional impact of their advertisements.

According to a recent market report, the global market for facial recognition is projected to grow at a 24.5 percent CAGR between 2012 and 2016.

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