FB pixel

Apple denied trademark for Touch ID authentication system due to confusion with biometric timekeeping firm Kronos

 

Apple has been denied a trademark application for its Touch ID fingerprint identity authentication system, which the company introduced with the iPhone 5s, according to a report by AppleInsider.

The U.S. Patent and Trademark Office ruled in May that Apple’s intended trademark could be confused with an earlier Touch ID trademark it assigned to biometric timekeeping firm Kronos, which was first released in 2005.

Apple’s Touch ID is an identification authentication system feature on the iPhone 5s that allows users to unlock their phone and authorize Apple purchases with their fingerprint.

Kronos Touch ID, on the other hand, is a biometric timekeeping system designed for employees to clock in and out at their workplace, and is used by many large retail chains throughout the country.

In its rejection letter the USPTO states that it will typically hold wordmarks, such as Touch ID, to a higher standard than logotypes because “the word portion is more likely to be impressed upon a purchaser’s memory.”

The letter goes on to state that Apple’s requested trademark “does not create a distinct commercial impression because it contains the same common wording as the registered mark, and there is no other wording to distinguish it from the registered mark. In this case, applicant’s mark merely deletes ‘KRONOS’ from the registered mark.”

Apple has been given six months from the date of the rejection to either accept the USPTO’s decision or appeal it, which gives the company until November 7.

Article Topics

 |   |   |   |   |   | 

Latest Biometrics News

 

Secure Technology Alliance launches template for using mobile driver’s licenses

Get used to the idea of your phone as your driver’s license. The ecosystem for mobile driver’s licenses (mDLs) continues…

 

Biometric identity verification launches and deals show diversity of approaches

The biometric identity verification market covers a wide variety of sectors and use cases, but the breadth is not just…

 

Decentralized digital identity is spreading as fresh use cases emerge

A recent post on Forrester’s website, written by VP and Principal Analyst Andras Cser, dips into how travel and mobile…

 

Cameroon building Digital Transformation Center to manage digital consular services

As part of a process launched last year by the government of Cameroon to modernize its consular services including the…

 

UK digital visas to fully replace physical immigration documents by 2025

In the UK, the Home Office has announced that it will invite those with physical immigration documents to create a…

 

iBeta biometric PAD evaluations grow in global prominence

Compliance with biometric presentation attack detection standards has become table stakes for numerous applications of face biometrics in particular, and…

Comments

7 Replies to “Apple denied trademark for Touch ID authentication system due to confusion with biometric timekeeping firm Kronos”

Leave a Reply to rawlsonking2Cancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Most Read From This Week

Featured Company

Biometrics Insight, Opinion

Digital ID In-Depth

Biometrics White Papers

Biometrics Events