Colorado Rockies install Clear biometric technology at Coors Field stadium
Denver’s Coors Field stadium has deployed Clear’s biometric technology, enabling Colorado Rockies fans to soon bypass long security lines by scanning their fingerprint, according to a report by The Denver Post Business.
Powered by Clear’s fingerprint biometric kiosks, the Fast Access program will make its debut at Coors Field for the Rockies’ August 3rd game against the Seattle Mariners.
The stadium implemented the technology in adherence to the new Major League Baseball regulations requiring metal detectors to be installed at stadiums.
Currently installed at 12 airports in the U.S. — including Denver International Airport — Clear kiosks enable members to bypass the TSA ticket check by verifying their identity with a fingerprint scan and proceeding to the screening line.
Fast Access lane users at Coors Field will be able to enter through Gate C on Blake Street by using a biometric fingerprint scanner on a custom-built tablet to verify their identity.
However, the new dedicated lane does not replace any of the existing gates and Fast Access users will still have their bags checked.
Those Rockies fans who are already enrolled in Clear for air travel will be able to use Fast Access, while other fans are able to sign up on the spot at the stadium by providing a valid driver’s license and undergoing a security-background check.
Though the Clear airport membership costs $179 per year, Ballpark Fast Access memberships are free.
Additionally, Clear will offer Rockies fans an introductory airport membership with a discounted renewal rate, said a Clear spokesman.
Back in May, the San Francisco Giants were the first MLB team to test Fast Access at AT&T Park to an initial 1,500 season-ticket holders, but has since expanded the program to about 3,000 fans.
Clear is continuing to expand technology applications outside of airport security. The company is currently testing concessions technology at the Orlando Airport, enabling users to order a drink, charge it to their credit card and clear TSA, all with a fingerprint scan, then pick up their drink at a Starbucks store on the other side of security.
“We have the ability to enable preferences and biometric payments — in the future you can trigger delivery of a hot dog and a beer to be delivered to your seat as you enter the ball park with the payment automatically charged to your account on file — all with the touch of a finger enabled by our platform,” Clear president Ken Cornic said.
Another MLB park will soon implement the Fast Access program, and Clear is also looking to install the technology at other venues, Cornick said.
“Our expansion outside of the airport reflects Clear’s mission to enable a friction-less consumer experience anytime and anywhere using our biometric identity platform,” Cornick said. “We will continue to seek ways to give consumers fast and secure experiences.”