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New hires to help drive Zwipe’s growth strategy

Categories Biometrics News  |  Trade Notes

Biometrics technology firm Zwipe has announced the appointment of Orlando Martinez as the company’s new Chief Operating Officer and John Laws as the new Director of Sales Access Control EMEA.

According to a company statement, Martinez has an extensive background in bringing innovative biometric technology to market and driving international business expansion and organizational development. In 1999 he cofounded SecuriMetrics, a biometrics company that revolutionized identity management systems used by the U.S. Department of Defense and the U.S. Intelligence communities. The company was acquired by L-1 Identity Solutions and merged into Safran’s MorphoTrust.

“We are entering a very important time at Zwipe, moving towards larger scale product roll out and having someone with Orlando’s pedigree join our team is a real triumph. His background and understanding of what it takes to grow a biometric technology company will be a great asset for our team,” said Kim Humborstad, CEO of Zwipe, adding “Orlando will play an instrumental role as we navigate the expansion and mature our capabilities.”

“I bring with me a deep appreciation for Zwipe and its unique biometric authentication solution. I look forward to leveraging Zwipe’s technology leadership and driving the implementation of the company’s exciting growth strategy,” Martinez said.

John Laws joins Zwipe with over 15 years of sales experience working with major accounts in the Access Control industry at industry giants HID and Honeywell.

Commenting on the new hire, Einar Boije, SVP of Sales and Marketing said, “John is a determined individual, with a demonstrated understanding of how to deliver innovative security solutions to a diverse set of clients. His addition to our sales team strengthens our ability to take Zwipe to new and larger volume clients in 2017.”

Last month the company announced the appointment of its newest board member, Jörgen Lantto, formerly the CEO of Fingerprint Cards AB (FPC).

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