BIO-key announces two new new sales and marketing deals in Asia

BIO-key International has secured two new customers in Asia for its TouchLock line of biometric travel padlocks.

BIO-key executed a contract with SmarTone, a wireless telephone service provider in Hong Kong and Macau, as part of a broader strategic sales and distribution partnership to offer TouchLock padlocks through SmarTone’s online store and retail outlets.

The biometrics software and technology provider also revealed that an Asian airline will be distributing TouchLock padlocks as an incentive item in its customer loyalty reward program which includes over eight million members. The airline will also feature TouchLocks in an email promotion to its customers slated for August.

“As our market research suggested, Asian customers are showing solid interest in our new TouchLock line of biometric padlocks and are helping initiate sales of these new products,” commented Wong Kwok Fong, managing director at BIO-key Hong Kong Limited. “TouchLocks eliminates the age-old problems of forgotten passwords or misplaced or lost keys to provide efficient, customer-friendly padlocks that are ideal for a range of different applications. We look forward to supporting the success of these customers at the same time we work to expand awareness of these exciting new products across Asia and worldwide.”

Highlighted in its Q1 financial results, the company has been building out its in-market presence and visibility in the Asia-Pacific region by ramping up personnel and other resources at its Hong Kong subsidiary.

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