Fliggy launches facial recognition ticketing for tourist destinations

Alababa’s online travel agency Fliggy has launched facial recognition ticketing at Xixi National Wetland Park in Hangzhou as the first step in a plan to extend the technology to 1,000 tourist destinations in China within three years, Jing Travel reports.

Facial recognition can be used for tickets purchased online or in person, and is intended to help reduce ticket scalping during busy periods. The technology can also be used to set up interactive tours. Fliggy also expects that it will improve efficiency, allowing tourist destinations to manage crowds with less employees.

The system provides data in real-time to allow venue operators to monitor and analyze conditions and visitor flow, and allows them to conduct opinion polls and issue emergency warnings, according to Xu Xiang, deputy general manager at Fliggy’s resort division. It can also be integrated with systems for controlling street lights, monitoring parking lots, and mobile payments.

The launch follows the integration of facial authentication technology for check-in at hotels in China’s Hainan district, carried out in partnership with hotel IT provider Shiji. Fliggy also reportedly plans to integrate the system with hotels in the Hangzhou region, where Xixi National Wetland Park is located, as well as restaurants and unstaffed retail stores.

While government IDs are still required for hotel check-in, it is not yet clear if the same is true of the ticketing system.

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