FB pixel

Biometric authentication adoption slowed in UK by privacy and UX concerns, Nomidio suggests

But most consumers believe biometrics more secure and intuitive than passwords
Biometric authentication adoption slowed in UK by privacy and UX concerns, Nomidio suggests
 

A new report commissioned by passwordless solutions firm Nomidio revealed a trend of distrust towards biometric authentication in the UK caused by unintuitive UX and privacy concerns.

Carried out by Opinium in August 2020 using an online tool, the survey asked 1,000 consumers from the UK and revealed that only 14 percent of them were frequently using biometric authentication to log-in to digital services, websites, or accounts.

When asked about the reasons for these low-adoption rates, roughly a third of them answered they were worried about their biometric information falling in the wrong hands, or being sold by identity providers.

“Consumers are switched on, the loss of biometric identifiers and the risk an identity provider might sell or mine behavioral data are very real”, said Ben Todd, Head of Worldwide Sales at Nomidio, commenting on the news.

“At Nomidio we use advanced, nation-state level encryption to tackle these issues head-on. We couldn’t sell your data even if we wanted to, because it is so well encrypted even we can’t see it. Only our users can decrypt their data,” Todd added.

UX-related worries also were mentioned in the survey, with 71 percent of respondents confessing that having to download multiple apps in order to authenticate with biometrics would deter them from doing so.

Despite these figures, however, more than half (57 percent)of those surveyed said biometrics would make online authentication faster.

Moreover, a majority of 54 percent and 53 percent respectively said it would make online log-ins easier and more secure.

This data reveals a struggle in adoption that is not inherently connected to biometric technologies per se, but rather the format and platforms through which they are offered to the public.

“Biometric authentication is still emerging and if we want consumers and employees to make the step-up, we must deliver solutions that provide a ‘Netflix style’ user experience, explained Philip Black, Commercial Director at Nomidio.

“If I can’t log-in because my biometric ID is tied to my phone and it’s lost, stolen, or out of battery, I might just stick with a password.”

Article Topics

 |   |   |   |   |   |   |   | 

Latest Biometrics News

 

Biometrics developers dance with data privacy regulations continues

Biometrics controversy and investments are often found side by side, as seen in many of this week’s top stories on…

 

EU AI Act should revise its risk-based approach: Report

Another voice has joined the chorus criticizing the European Union’s Artificial Intelligence Act, this time arguing that important provisions of…

 

Swiss e-ID resists rushing trust infrastructure

Switzerland is debating on how to proceed with the technical implementation of its national digital identity as the 2026 deadline…

 

Former Jumio exec joins digital ID web 3.0 project

Move over Worldcoin, there’s a new kid on the block vying for the attention of the digital identity industry and…

 

DHS audit urges upgrade of biometric vetting for noncitizens and asylum seekers

A recent audit by the DHS Office of Inspector General (OIG) has called for the Department of Homeland Security (DHS)…

 

Researchers spotlight Russia’s opaque facial recognition surveillance system

In recent years, Russia has been attracting attention for its use of facial recognition surveillance to track down protestors, opposition…

Comments

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Most Read This Week

Featured Company

Biometrics Insight, Opinion

Digital ID In-Depth

Biometrics White Papers

Biometrics Events