San Francisco, CA
USA
Persona
Persona’s verified identity platform unifies data collection, verification, fraud prevention, age assurance, and compliance into a configurable platform. Organizations can use Persona at every stage of the identity life cycle, and the platform’s flexibility allows teams to quickly adapt as new technologies, regulations, and use cases emerge.
Founded in 2018 and headquartered in San Francisco, Persona is available in 200+ countries and territories, and in over 40 languages. It powers privacy-first workflows across industries, including fintechs, AI companies, marketplaces, delivery services, education, and government agencies.
Persona Biometrics News
Persona facial recognition and biometric liveness secure scale-up of Umbrella volunteer base
Facial biometrics and liveness checks from Persona have been integrated with volunteer network Umbrella’s platform to provide online identity verification as…
| Jan 28, 2020 | Persona raises $17.5M to build industry presence, biometric identity infrastructurePersona has raised $17.5 million in a Series A funding round, and CEO and Co-founder Rick Song told Biometric Update… |
| Nov 15, 2019 | Persona relaunches privacy and people-focused biometric ID verificationOnline identity verification (IDV) startup Persona is relaunching to bring what the company describes as its privacy-centric, people-first approach to… |
Persona White Papers
The strategic guide to identity verification
Identity verification is at an inflection point. In the not-so-distant past, identity verification (IDV) was most commonly associated with financial…
| Jul 13, 2026 | Persona’s 2026 H1 selfie fraud report |
