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Consumers “creeped out” by targeted ads that use facial recognition: study

E-commerce recommendations firm RichRelevance released a new study called “Creepy or Cool”, which highlights consumer attitudes towards digital enhancements to…

 

Innerscope Research monitors biometrics in ad engagement study

Innerscope Research has published a new biometric study that finds that traditional TV commercials are four times more engaging than…

 

Ocean Outdoor adds facial recognition to new screen at Canary Wharf

Ocean Outdoor has upgraded the screen at Canary Wharf in London, adding higher resolution, Wi-Fi and facial recognition. According to the…

 

Biometric Advertising to present facial recognition system at Advertising Week 2013

Dublin-based startup Biometric Advertising has announced that it will present its flagship facial recognition system BrandReponse at Advertising Week 2013, currently…

 

Xbox One to feature biometric targeted advertisements

Now that both Microsoft and Sony have announced new platform offerings, details are starting to slowly emerge, and biometrics have come up…

 

Genetic testing will drive new luxury advertising market

Biometric Research Group, Inc. expects that genetically-driven personal advertising marketplaces will emerge and become a popular luxury offering to consumers…

 

Amscreen, Quividi team up to bring face detection to digital advertising

Amscreen has just announced a partnership with Quividi, which aims to change the “face” of digital advertising. Amscreen, Europe’s largest digital media…

 

Intel’s Facial Recognition Freaks Out Potential Customers

Revolutionizing how advertisers capture their target audience, Intel is developing facial recognition software for television. The set top box is…

 

Microsoft Files Biometric Emotion Monitoring Patent

This week, Microsoft filed a patent for tracking systems that detect a user’s emotions to match online advertisements to moods….

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